Ecommerce Detailed Description
Sales Tools
Advanced Search module offers your customers numerous options for making their searches more precise and getting more useful results. They can reach the advanced search page by clicking on the "Advanced" link in the search screen on any page within your online store.
Featured Product It's a good sales practice to draw customers' attention to some particular products by putting them on the front counter for promotional purposes. Featured Product module is designed for this very purpose. You can define the featured products for the front page of your store and for the product categories. Featured products are displayed in a special showcase in the centre. It gives you better control over the customer's attention and therefore helps to provoke customer's interest.
Showcase Organizer This module is used for customizing the layout of your virtual showcase by placing your products in various patterns. You can organize your list of products in different ways as if you were laying out your merchandize on your regular counter. Three predefined layout schemas are available: list, icons and table. You can also organize your products in 1-5 columns and configure whether to show the product description and price in the product list or save it for product details page.
Multi Categories. Product categories tree is a convenient way to organize your products. By default Mastercommerce allows you to place a product in one product category. However, sometimes it is necessary to place the same product in several different categories. With Multi-Categories add-on for Mastercommerce you can place one product to an unlimited number of categories. For example if one of your products fits several different categories or if you need to organize your products by several different criteria (e.g. by product type, by manufacturer, by alphabet etc.) you can just create an appropriate product categories tree and place your products in the necessary categories.
Bestseller This add-on generates the list of the best selling products based on the history of purchases informing customers about the most popular products and, as a result, stimulates chained sales. Bestsellers list is context dependent and is generated for the category that a customer is browsing. The size of bestsellers list and its location can be configured from the Mastercommerce settings menu.
Layout organizer. Have you ever felt that your online store's design was too limiting and lacked the capabilities to customize appearance of certain categories and/or products? Not any longer! Layout Organizer add-on module was designed specifically to address this issue. With this module installed your online store catalog presentation becomes fully customizable. You can create and modify design schemes using a WYSIWYG editor of your preference and apply those template schemes to specific categories and individual products. And this is not all: the module comes supplied with three custom designs to get you started right away. Using this module, you can make your store truly unique and more appealing to customers.

Wholesale Trading. This add-on was designed to give storeowners the ability to define flexible pricing/discount schemas for their merchandize and provide special pricing or access policies for customers with different membership levels. The functionality of this add-on is useful for wholesale trading companies, distributors, spare parts stores or any online store with vast product catalog or stores with average orders containing more than 2-3 items.

Key features:

Flexible wholesale pricing feature allows defining various pricing schemas based on the quantity of purchased products and customers membership level.
Global discounts flat or percentage discounts based on the order subtotal.
Product or categories access you can permit to view the product, view its price or purchase the product only for registered customers or customers with particular membership on a per product basis.
Membership trading possibility to sell memberships to your customers, you can provide special members pricing or access to particular product or categories for a limited period or perpetually.
Bulk shopping feature makes online shopping easy for the customers who are placing big orders consisting of many products. When the category is in a bulk shopping mode it is possible to check items that you are going to order, select necessary quantity and add them to cart with a single mouse click.
Printable price list generates brief printable version of your product catalog for reference and promotion purposes.
Additional fields for the registration form additional fields that allows wholesale purchasers to provide necessary taxation information like federal tax ID, VAT/GST/PST registration numbers etc.
Product Adviser module introduces multiple cross-selling opportunities to your Mastercommerce-based online store. Cross-selling is one of the easiest and least intrusive marketing techniques designed to widen the customer's reliance on the company and decrease the likelihood of the customer switching to a competitor. Using customer notification mechanism is an ideal way to remind your customers of products and services your business offers. At the same time, it reveals your customers' preferences and needs, and helps you plan your sales accordingly.

Key features:

feature (mark) products as new;
inform customers of new arrivals by automatically creating a 'What's new' section on your store front;
notify customers of select item availability and price changes;
dynamically relate products to one another based on customers' selection of products.

Gift Certificate. It is always a dilemma to choose the right present that is why many online customers prefer to leave the final choice up to the addressee. Gift certificate is a way to show care and attention while keeping everyone satisfied. Gift certificate add-on allows customers to purchase gift certificate for a certain sum that later can be used for purchasing goods from this store. When the addressee receives gift certificate he/she can visit the shop anytime to redeem it. Gift certificate can be redeemed partially or combined with other payment methods if gift certificate amount is not sufficient for the purchase.

The customers can send their gift certificates as an e-card or as a postcard. Several sample e-cards for most common events are bundled with this add-on however a shop owner can create his own e-cards.
Wish List. Your customers will certainly value the useful features that Wish List module adds to your site! Possibility to create wish lists can be utilized by your customers in many ways. It allows them to: record gift ideas and share them with friends and relatives so that to make it easier for them to choose gifts; organize gift buying for holidays, special occasions and team events; create shopping-idea lists for gifts they want to buy for others or themselves.

The Wish List add-on module also has a 'Send to friend' feature which allows your customers to share with their friends the wonderful products and special offers available at your store. This helps you advertise your store while increasing customer satisfaction with your considerate services.

Ecommerce Report. An experienced storeowner knows that there is still much work to do beyond order fulfillment. Sales analysis is a good business practice that provides solid base for making the right management and marketing decisions. E-commerce reports add-on provides a set of multipurpose reporting tools for analyzing your online sales and customer base:

Key features:

General Statistics: Provides general aggregate stats about online store operation.
Product Sales: Analyzes sales for the period by product categories.
Sales Dynamics: Displays bar chart for sales of selected product categories for the specified period.
Sales by Geography: Splits your sales by geographical locations.
Shipping/Payment Stats: Points out the most frequent shipping and payment options and their correlation.
Focused Audience: Convenient tool for filtering your customer base according to the specified criteria (products purchased, geographic location, sum of orders etc.) If newsletters module is installed, promotional email (special offer, discount coupons, etc.) can be immediately sent to the focused group.

Live Help, Web and E-commerce Statistics, Live Visitor Monitoring.

Sales-n-Stats Live is a 3 in 1 package enabling you to provide quality online customer services at your e-commerce website, monitor the current business situation and analyze the efficiency of sales via website statistics.

Featuring out-of-the-box integration with Mastercommerce e-commerce software, Sales-n-Stats is sure to become a valuable addition to your e-commerce website.

Key features:

Live Chat to communicate with your store visitors.
Sales-n-Stats Live Help facility enables you to organize real-time interaction with your store visitors. Featuring text and, canned messages, proactive contact, push content and other essential features you would expect from Live Chat software.

Know what the customers are doing on your site.
Observe how visitors move about your website on the Site Monitor. Get instant access to your visitors personal data. Mark important visitors.
Recognize visitors e-commerce actions (add to cart, site search, login, order, fill contact form etc). Create custom actions. Display the most important actions on the Site Monitor.

Recognize existing customers and returning visitors.
Review their history of past visits and communication. Focus on the most valuable prospects.

Get a better understanding of your business processes with comprehensive website and ecommerce statistics.
Use pre-defined reports to get instant information about your store functioning. Create professionally looking custom reports using Sales-n-Stats Report Constructor.

This is the lite version which is subject to 400 Pageviews and 8 chats per day. You can upgrade to the premium version at US$10 per month.